Positioning & messaging
What you sell, to whom, what you replace and why they'd switch. Written as language you can actually use, not a diagram.
Strategy
Everything downstream gets cheaper when this is right.
Positioning isn't a branding exercise. It's the decision that determines what every ad costs you, how long every sales conversation takes, and whether anyone remembers you afterwards.
What's in it
The thinking, written down.
Written to be used, not filed. Everything here becomes the language on your site, in your ads and in your sales conversations.
Go-to-market & launch
The plan for a launch or a new market: channels, sequence, budget and the number that has to move.
Marketing audits
An honest look at what's running now, what's working, and what to stop. Delivered as a document, useful on its own.
Fractional CMO
Senior marketing thinking on retainer, for companies not ready to hire a full-time lead but tired of guessing.
Competitor & demand research
Where demand already exists, what it costs to reach, and what would have to be true for you to win it.
Pricing & offer design
How the thing is packaged and priced. Often the highest-leverage change available, and the one nobody looks at.
How it runs
Two to four weeks, then it's yours.
Strategy work that takes a quarter has usually stopped being strategy.
Week 1
Listening
Your customers, your sales conversations, your competitors, your numbers. Most of what we need already exists inside your business, it's just never been written down in one place.
Week 2–3
Deciding
The positioning, the offer, the channel order and the budget. Decisions, with the reasoning attached, so you can disagree with the logic rather than just the conclusion.
Week 4
Handing over
A document you keep and an hour walking through it together, so the reasoning lands as clearly as the conclusions.
When it's worth it
Before you spend, not after.
The most expensive version of this work is the one done after six months of underperforming ads, because by then you've paid for the strategy twice: once in media, once in fees.
If you're about to launch, about to raise spend, or about to hire your first marketer, that's the moment this pays for itself several times over.
The audit
What you walk away with
- Positioning review
- Channel recommendation
- A 90-day plan
- Yours to keep either way
Straight answers
What people ask about strategy.
Isn't this just a document nobody reads?
It is, if it's written to impress you. We write it to be used, the language goes straight into your site, your ads and your sales calls. If it can't be used that way, it wasn't strategy, it was a deck.
What's a fractional CMO actually do?
Sets the direction, decides the channel priorities, and holds whoever's executing to account. It suits companies spending enough that mistakes are expensive, but not enough to justify a six-figure hire.
Can we just skip to the advertising?
Sometimes that's the right call, and if your positioning is already proven we'll go straight to the channel work. More often the message hasn't been tested properly, and advertising an untested one is the expensive way to find out. A week or two up front usually pays for itself in the first month of spend.
Start here
Tell us what you're building.
Thirty minutes. We'll tell you what we'd do, in what order, and what it would cost.