Automated flows
Welcome, abandoned cart, post-purchase, win-back, re-engagement. The revenue that arrives whether or not anyone's working that day.
What's in it
The messages that run without you.
Built once, running permanently, against traffic and customers you already have.
Campaigns & newsletters
The regular sending. Worth doing properly, and the fastest way to erode a list if done badly.
SMS
Short, immediate, easy to overdo. Used sparingly for the moments that genuinely warrant interrupting someone.
Segmentation
Sending different things to different people, based on what they've actually done rather than what you assume.
Reviews & reputation
Asking every happy customer at the right moment, and handling the ones that go wrong.
Platform setup
Klaviyo, Mailchimp or HubSpot, configured properly, including the deliverability work nobody enjoys.
How it runs
Flows first, then everything else.
The automated sequences do the heavy lifting, so they get built before anyone worries about the weekly send.
Weeks 1–3
The core flows
Welcome and post-purchase first, because they touch every customer. Then cart and browse abandonment, which are the ones with money visibly falling out of them.
Weeks 3–6
Segmentation and reviews
Splitting the list by real behavior, and building the review request sequence. Both quiet, both compounding.
Ongoing
Campaigns and testing
Regular sending against a calendar, subject line testing, and pruning the parts of the list that have stopped listening.
Why it's first for commerce
It pays back in weeks, not months.
Almost everything else in marketing takes a quarter before you know if it worked. Flows run against traffic you already have, so the answer arrives quickly, which makes it the sensible place to start when trust still needs building.
It's also the only channel you truly own. Platforms change their rules and their prices; a list doesn't.
What you'd get
In the first ninety days
- A full set of automated flows live
- Segmentation based on real behavior
- Review requests running automatically
- A campaign calendar and the sends to fill it
- Deliverability checked and fixed
- Reporting on revenue per flow
Straight answers
What people ask about email.
Our list is small. Is it worth it?
Usually yes, because flows work per-person rather than per-send. A welcome sequence to two hundred engaged people can outperform a newsletter to five thousand who've forgotten who you are.
How often should we send?
More than you'd guess, less than most agencies push. It depends on what you sell and how often people buy. The real limit is whether each send is worth opening.
Will this annoy people?
Only if it's irrelevant. Unsubscribes climb when you send the same thing to everyone regardless of what they've done, which is what segmentation exists to prevent.
Start here
Tell us what you're building.
Thirty minutes. We'll tell you what we'd do, in what order, and what it would cost.