Investor communications
Pitch narrative, deck copy, investor updates and fundraising emails. Making a complicated business land with someone who has ninety seconds.
What's in it
Everything that has to reach someone specific.
Investors, buyers, partners and press all need different things from you. The work is knowing which, and writing it well.
Stakeholder relations
Board updates, partner communications and the announcements that keep everyone aligned as the company moves.
Cold email
Sequences to a researched list. Written properly it works; written like everyone else's it goes straight in the bin.
Founder ghostwriting
LinkedIn posts in your voice, published consistently. People follow people, and early on the founder is the most credible asset available.
Sales enablement
Scripts, objection handling, follow-up sequences and proposal templates.
Investor & PR comms
Pitch narrative, investor updates, press releases and podcast pitching.
How it runs
Credibility first, then the ask.
A visible, credible presence is what makes the direct approach land, so it comes first.
First
Make you findable
Profile and posts, so that when someone checks you out (and they will) there's a person there with something to say. This alone lifts every reply rate that follows.
Then
Build the list
Who actually has this problem, by name. Small and accurate beats large and vague every time, and it's the difference between outreach and spam.
Then
Write the sequence
Short, specific, and obviously written for the person receiving it. Then measure replies rather than opens, because opens stopped meaning anything.
How it builds
Fewer messages, better aimed.
Cold outreach works when the message could only have been written to that one person. Specificity is what earns the reply, and it also protects your domain reputation, which volume quietly erodes.
So we research the list properly and write to it properly. It takes longer to set up, and it keeps working month after month.
What you'd get
In the first ninety days
- Profile rewritten and publishing weekly
- Content pillars and a posting calendar
- A researched list of real prospects
- A sequence written and running
- Objection handling and follow-ups
- Reporting on replies and meetings booked
Straight answers
What founders ask us about communications.
Isn't cold email spam?
It is when it's untargeted and automated at volume. There's a real difference between messaging fifty people who genuinely have the problem with something specific, and blasting five thousand. We only do the first, and we work within the rules that govern it, including CAN-SPAM.
I don't have time to post on LinkedIn.
That's what ghostwriting is for. We interview you occasionally, write from that, and you approve. Realistically under an hour of your time a week.
Will it still sound like me?
That's the whole test. We work from recordings of how you actually talk, and you approve every post. If it doesn't sound like you, it isn't working, for you or for the reader.
Do you do the sending and the tooling?
We'll set up the sequences and the tooling with you, but the sending happens from your domain and your accounts. That's deliberate, you own the relationship and the reputation, not us.
Start here
Tell us what you're building.
Thirty minutes. We'll tell you what we'd do, in what order, and what it would cost.