Keyword & demand research
What people actually search, how hard each term is to win, and what a visitor from it is worth. The map before the building.
Search
The cheapest customer you'll ever get is the one already looking.
Someone typing your category into Google has already decided they have the problem. You're not creating demand, you're competing for it. That's a much easier job, and a considerably cheaper one.
What's in it
Organic and paid, run together.
Both answer the same question: who is searching, and what do they need to see. Splitting them across two suppliers rarely makes sense.
Technical & on-page SEO
The unglamorous layer: site structure, titles, internal links and speed. The things quietly capping everything else.
SEO content & articles
Pages built around real demand rather than what's convenient to write. Slow, and the only thing that gets cheaper over time.
Local SEO & Google Business Profile
For anyone with a location or a service area. Usually the highest-return work available to a local business.
Google Search ads
Text ads against existing intent. Fast, measurable, and the sensible bridge while organic builds.
Reporting
Rankings, traffic, and the part most reports skip: what any of it turned into.
How it runs
Fast things first, slow things started.
Search is the clearest example of why sequencing matters. Some of it pays in weeks and some in months.
Month 1
Research and fixes
Find the demand worth chasing, fix what's holding the site back, and get tracking honest. Technical fixes sometimes move things on their own.
Month 1–2
Paid search, if it fits
Where there's existing demand, ads buy it immediately. That gives you something working while the organic side builds, and it tells us which keywords actually convert before we invest months in ranking for them.
Month 2 onward
Content, compounding
Pages against the terms the paid data proved. Meaningful movement from around month six, and it keeps returning long after you stop paying.
How it builds
Search rewards patience, then keeps paying.
Six months before organic search is doing real work, longer for competitive terms. That's not pessimism, it's how the channel works. Google needs time to trust a site, and there's no way to buy that.
That's why it runs alongside a faster channel rather than on its own. You get customers this quarter and an asset that keeps producing them next year.
Realistic timeline
What to expect
- Weeks 1–4: research, fixes, tracking
- Month 1–2: paid search returning, if used
- Month 3–5: rankings starting to move
- Month 6+: organic traffic doing real work
- Month 12+: compounding, and cheap
Straight answers
What people ask about search.
How many articles a month?
Fewer than most agencies sell you. Volume stopped working years ago, a handful of genuinely useful pages against real demand beats twenty thin ones, and it costs less to produce.
Do you guarantee rankings?
No, and be careful of anyone who does. Nobody controls Google's results. What we'll commit to is the work, the reasoning behind the keyword choices, and honest reporting on whether it's moving.
Is paid search worth it for a small budget?
Below roughly $3,000 a month it struggles to tell you anything reliable. Under that we'd steer you toward organic and the free local listings instead, and say so plainly.
What about AI search and chatbots?
The same work largely applies, being clearly written, well structured and genuinely useful is what gets you cited. What changes is that thin content aimed at gaming rankings now has even less of a future.
Start here
Tell us what you're building.
Thirty minutes. We'll tell you what we'd do, in what order, and what it would cost.